For the second year in a row, Jody Padar, CPA, MST, has been named to LinkedIn’s Top Voices list in Finance & Economy. This is LinkedIn’s second annual list and Padar was also honored on the social media company’s inaugural list last year.
“I’m thrilled,” said Padar. “I’ve been challenging the accounting profession and its traditional model since I started blogging seven years ago. For me, it was about hashing things out via writing as I recreated my firm to reflect emerging technologies. I believe I connect with people because I’m real; I tend to address the pink elephant in the room and I believe in total transparency when it comes to my customers and my business. And I like to tell stories about my experience. Writing is a great way for me to do that. I think that resonates.”
LinkedIn Top Voices is the company’s ranked list of the top 10 writers in 10 different areas – Influencer; Education; Finance & Economy; Healthcare; Management & Culture; Marketing & Social Media; Media; Student; Technology; VC & Entrepreneurship. LinkedIn now has more than three million unique writers on the publishing platform creating 160,000 articles per week.
“To compile the list, we use a combination of data and editorial signals designed to capture the voices making a mark in their industries,” said Daniel Roth, executive editor at LinkedIn in a statement. “Some of the inputs include engagement (particularly the comments and shares of each post); growth of followers tied to publishing activity; and number of times the writer had been featured in a channel in his or her area of expertise.”
According to Roth, the list reflects publishing activity over a 12-month period, from October 2015 to October 2016. Each of the top writers on average generated over 54,000 new follows this year – almost 150 new followers a day. Padar has nearly 93,000 followers on LinkedIn. Her writing process was featured in this recent LinkedIn article.
Padar is one of the accounting profession’s foremost visionaries and pioneers. As a practitioner, she is CEO and Principal of the New Vision CPA Group, a public accounting firm based in the Chicago area. She is the co-host of “Let’s Get Radical,” a radio show hosted on the Business Channel of VoiceAmerica, interviewing small business owners and entrepreneurs. Padar is the author of The Radical CPA: New Rules for the Future-Ready Firm, and is a regular contributor to Accounting Today and CPA Trendlines, where she offers practical tips and advice on running a next-generation firm. She has been featured in Forbes, Inc. International Business Times, The Washington Post, The Guardian, USA Today, Business News Daily, and Entrepreneur.
As an author, lecturer, coach, consultant, and mentor, she advocates for progress and innovation in the accounting profession, heralding a new way of thinking about the practice of accountancy and giving it new purpose. Padar has been named by Accounting Today as “the Top 100 Most Influential to the Profession” for the last six years.
Padar earned her BBA from Saint Mary’s College and MST from Northern Illinois University. Padar is also an adjunct professor at Oakton Community College and a contributing member of the Intuit Trainer Writer Network.