Selling Accounting Transformation

It’s 2017. Do you feel the world changing around you? What are you doing about it?

The world has changed. It’s true and it continues to change very rapidly. Are you keeping up? Would you describe your firm as relevant to today’s demanding customer?

I feel the changes in my own business and I know other managing partners do too. We have a choice on how we choose to react to the changes happening around us and in our firms. Do we move with the times or continue to do business as usual?

I would argue (and often do) that, to remain relevant, we need to evolve with the environment and cultural changes that surround us. Even when it’s painful. And especially when it’s uncomfortable.

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