What’s the hardest part about being a Radical CPA?
Breaking up with a customer!
It’s Valentine’s Day week and so relationships are on my mind.
You see, when you are Radical with your customer, it really is a close relationship.
All that stickiness that make customers stay, makes it that much more difficult when they do move on. More so than a traditional CPA relationship.
When something changes – whether it be an employee, significant growth, a major revenue downturn or whatever else may happen to your business or your customer’s business – sometimes needs don’t match.
Recently, I’ve felt sad over the loss of a customer. The income loss to our firm is fairly immaterial and I know that will be replaced.
But I’m sad.
And I’ve been grieving the loss as we have transitioned. I don’t think it’s our firm’s fault or our customer’s wrong decision. It just is.
When relationships change, it’s always hard. Would I give up this feeling and go back to not being a Radical?
This Valentine’s week, I honor the love that fills my heart from the relationships I have with so many of my current customers.
Yet, I still grieve that missing piece from the one that left.
I know that love will be refilled, but that doesn’t make it any easier.